Selling A Home With Legends Realty Group
We understand that you have a choice when hiring an agent to help you sell your home and truly appreciate the opportunity to present our proven approach and the results we have achieved for our clients. As your agents, there are several services you can expect us to provide, including:
- Accurately pricing your home.
- Enhancing the perceived, and real, value of your home, enabling you to command a higher asking price.
- Providing unmatched marketing including professional photography, video and a custom web page for your home.
- Securing a qualified buyer within your specific time frame.
- Helping you avoid the two main reasons home sales fall apart, low appraisals and issues found during the home inspection.
- Regardless of the price of your home, when you hire Legends Realty Group, both you, and your home, will be prepared for success.
How Homes Sell
UNDERSTANDING HOW BUYERS EVALUATE HOMES
The marketing we will do to promote your home has only
one purpose - to increase awareness among potential buyers
leading to in-person showings.
Once buyers reach your front door, the job of marketing is over.
Your home must now compete with other homes in two areas;
Features and Price
If your home has more features that appeal to buyers - or your
home is priced lower than comparable homes - your home will
stand out as the better value.
Conversely, if your home lacks the features that potential buyers
desire, your only option is to compete on price.
To be effective, your home should stand out as one of the top
two to three best values in your immediate market place
Price
PRICING YOUR HOME TO SELL
Pricing your home accurately is the most effective way
to ensure a successful sale. Allow us to repeat that -
pricing your home accurately is the most effective way
to ensure a successful sale.
No amount of marketing can sell an overpriced home.
Many sellers are tempted to list their home with the
agent who quotes the highest price.
Please keep in mind, the agent does not set the price,
the seller does not set the price - the market will set the
price, or value, for your home
Factors That Influence Market Value:
- Supply & Demand
- Economic Conditions
- Asking & Selling Prices Of Competing Homes
- Your Home’s Condition
- Buyer’s Perception Of Your Home
Factors With Little Or No Influence On Market Value:
- The Price The Seller Paid For The House
- The Seller’s Expected Net Proceeds
- The Amount Spent On Improvements
Condition
PREPARING YOUR HOME TO SELL
With the typical agent, you only discover potential deal-killing
repairs after you are already under contract - when the buyer
hires a home inspector to scrutinize every aspect of your home.
When you list - and close - your home with us, we’ll pay for a
pre-listing inspection by a trustworthy, experienced home
inspector who will certify your home as “move-in-ready” once
all repairs have been made.
Discovering and repairing problems early in the marketing process
places you in control, eliminating the stress of making repairs on
the buyer’s schedule. Having your house in move-in condition also
helps you avoid delays to closing and demonstrates to buyers, agents
and the buyer’s home inspector that your house has been very well
maintained. We want buyers to focus on how they would live in your
home - not what they would have to repair.
Additionally, your house will stand out from the competition as a
better value and command a higher price.
We will also recommend trustworthy, professional contractors to
address any repairs that are needed. The extent that these repairs are
made will directly affect your listing price. You have the ability to
command a higher asking price, and substantiate it, when your home
is in top condition.
Marketing
MARKETING YOUR HOME FOR SUCCESS
The marketing of your home will reflect an
established history of how buyers search for, and
purchase, homes.
- 95% of buyers use the Internet during their home search.
- 85% of all home sales in Atlanta are co-brokered. This means there is a listing agent who represents you, the seller, and another agent who represents the buyer of your home. As a result, marketing to Realtors® is our most productive activity.
- The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.
PROFESSIONAL PHOTOGRAPY
Once your home is ready, we will pay to have your
home photographed by a professional photographer.
With 95% of buyers using the internet to search for
homes, professional photography is essential to any
comprehensive marketing plan.
More people will view your home online than will
ever visit it personally. Getting, and holding, their
attention online with professional photography is one
way to increase the probability of an in-person
showing.
“Buyers perceive homes with professional
photography to be worth, on average, 12% more
than the actual price.”
The Wall Street Journal
ONLINE MARKETING
Your home will be marketed on multiple online
platforms. The list is long, but to start with, we will
be marketing your home on both First MLS and
Georgia MLS, as we are members of both. Some
agents try to cut costs by only using one, but that
minimizes the exposure of your home. This will
maximize the exposure of your home to other real
estate agents in the area.
Your home will also be advertised on the top real
estate websites online, such as Zillow, Realtor.com,
Trulia and hundreds more.
We will create a custom web page set up for your
home on our website. We will then market your home
on social media platforms with paid ads specifically
targeted at likely home buyers.
Our pre-marketing, and official launch of your home
is geared to provide a frenzy of interest about your
home in order to achieve as much competition
as possible for buyers, resulting in the best possible
sale price, with the best terms for you.
Sell Without Listing
THE ALL-CASH OFFER OPTION
Some homeowners don’t want to deal with the hassle
of listing their home and dealing with showings and
offers. For those sellers, they have the option to sell to
investors for a cash offer. That program allows us to
submit images of the interior and exterior of your home
to the investors and they will submit an all-cash offer
allowing you to pick the time you want to close and
freeing you up to be more flexible in your search for
your new home.
This process will often net you several thousand dollars
less than listing your home in the traditional way but some
homeowners find the benefits of this option are worth the
cost. Should you decide you want to explore this option,
we offer a free service to help you shop multiple all-cash
offers from multiple investment groups. We know which
companies to work with and help you avoid taking an
offer that is lower than another investor would give you.
There is no obligation to move forward with the all-cash
option. We are happy to help you find out what you can
get as an all-cash option and compare that to what we
feel we could get for you through a traditional listing.
You can choose from the best of both options!
Service
WHAT ELSE CAN YOU EXPECT FROM US?
In addition to the services we’ve covered, you can
expect us to provide the following:
- A team of support and service. Just because your agent goes out of town doesn’t mean your home sale has to be put on hold. We will always have a team member available to assist you throughout the process of selling your home.
- Regular communications regarding every aspect of our efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive.
- Assistance negotiating offers and preparing contracts.
- Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.
Thank You
Thank you for taking the time to view this
presentation. Feel free to contact us with any
questions you may have. We look forward to
helping you with any home purchase or sale
needs you have. Our goal for all of our home
sellers is to be successful in selling their home